Sales Growth Lab: Scale your wholesale business with ease and confidence

Wave Goodbye to

your fear of selling

and Hello to a new,

more confident version of you!

The dream of consistent sales and a steady paycheck can become your reality.

For that to happen, you need to stop second-guessing yourself and confidently put your products in front of those retail buyers.

Dare to dream big and equip yourself with the skills and knowledge to make it happen.

Therese Oertenblad, Wholesale business consultant, founder of Small Business Collaborative

It's time to take control of your sales and the growth of your wholesale

'Cause, you don't have time for procrastination. It's not like you have a ton of spare time to waste. You know your products sell, and you know they could be a perfect fit for many shop shelves. 

You need a system that doesn't make you feel overwhelmed. That is easy to follow, so you can start getting consistent sales and finally pay yourself a reliable salary and still have a bit left over to reinvest in the business.

Without steady and reliable sales, you can’t continue to do what you love. So growing your sales and taking control is important and deserves to be your #1 priority for the next 10 weeks, so you can implement my tried and tested system to grow your wholesale with limited time.

STOP feeling guilty for not doing enough for your sales and START using the time you have more effectively so you can have MORE time to be creative and ...


Get consistent re-orders and a reliable and steady cash flow.

Launch your next range with confidence - supported by your loyal stockists.

Money for outsourcing the tasks in the business you don't want to do.

Would you jump at the chance to make this your reality?

“I am so proud to say that I am now stocked in over 50 independent retailers across the UK, Europe and USA, and I truly believe that it is because of Therese's wealth of knowledge, encouragement and insight into the industry that has helped me to put things in place to get there.”
- Mell
"Before taking the course I rarely reached out to retailers and was so disorganised when it came to tracking sales."
- Katie

"80% of sales require five follow-up calls, whereas 44% of salespeople give up after one follow-up call?" (Hubspot statistics). 


Most of the business founders I speak with only send one email pitch and never follow up. Is this you?

It’s easy to talk yourself out of following up when you don’t know what to say. Many of my clients and students biggest fear is to be annoying, and to them, sales feel icky, but you can reframe this and sell your products and still keep your morals and ethics.

Let me share my tried and tested step-by-step process with you so you can create a habit of selling and making it one of the things you do in your business every single week with ease and confidence. A proven approach to convert retail buyers into loyal stockists that keep coming back for more.

You can copy my funnel and implement and test it to make it work for you with me by your side. It doesn’t matter if you have an hour a day or an hour a week; you will adapt it and make it suit your goals and time commitment because I’m all about you building a sustainable business to your lifestyle.

Sales growth lab is a step-by-step program that mixes individual learning (pre-recorded lessons) and group coaching and is designed to help you master your sales growth and sell more to retail buyers without compromising your ethics.

It’s the only sales program specifically developed for those who feel insecure about selling (Hello fellow introverts!) and find it difficult to talk about.

I share the exact process I used to sell to both big and small retailers in my 13+ years in sales -  a proven strategy that my 1:1 clients and students have followed for the last few years to gain hundreds of stockists and get stocked by retailers such as Selfridges, John Lewis and Liberty.

Sales growth lab is made up of 4 modules of pre-recorded online lessons (taken over four weeks), a bumper workbook and all the templates you need, seven weeks of group coaching calls, ten weeks of online support in a private confidence-building community (hosted in a private Facebook group) of business founders just like you - looking to grow their wholesale and feel more confident selling their products.

You will walk away with

A changed mindset about selling and the confidence to put your business out there and approach retail buyers.

Your sales funnel and plan to convert a cold lead into a stockist.

The knowledge of how to continue to serve your stockists so they can become loyal and supportive fans of your brand.

A new routine for staying consistent and organised with your sales that is easy to follow and that will allow you to continue to grow your sales and business.

The program is made up of two phases, the online learning phase - week 1-4 and the group coaching phase, week 5-10.


Sales First

Crush that fear of coming across too sales-y, pushy, or sleazy and start to put your sales first, and you will be unstoppable!

  • The one thing your business can not survive without … Yes, that may sound a bit overly dramatic, but sales very rarely grow themselves, so you will need to shift your mindset, and I will share with you how.
  • How to create your success plan that fits into your schedule and becomes a weekly habit.
  • Sales mindset 101 … because you have tried to grow your sales your way up until now, so now it’s time for some hard truths and reframing those fears of coming across like a used car salesman.

Plus… 2 bonus recordings of previous workshops with Chloe Slade, manifestation and mindset coach to help you move past your fears around selling.


Stop running out of leads

Take a deep dive into your customer and stop feeling like you’re aimlessly throwing a wide net without catching any fish.

  • Let’s get intimate … well, not exactly, but I will show you how to get to know your customers and their habits, which means you will have an endless source of potential new stockists.
  • Get intentional … my top tips on finding the right buyer's contact details, both independent and large retailers, so you can spend less time procrastinating over who to contact and more time selling your products.
  • Instagram is like an online catalogue of your products for potential stockists, so I will show you how to optimise it and use it, to nurture long-term relationships with your stockists.
  • Masterclass on selling to large retailers. Refer back to this when you’re ready. It will save you both time and money when you do.

Sell with confidence

Business founders tell me that they wish someone could show them exactly what to do and say, and this is what this module is all about. We put all the learning together, and after this module, you will have a system that you can follow to get new stockists that keep returning for more = successful product business!

  • Words matter - simple tweaks to what you say and how you say it can make all the difference and can be why someone decides to reply to your email just as much as your product range.
  • Craft the perfect email pitch that will save you hours and make you thousands. I share my tips on writing the perfect pitch email and give you a template to use as a starting point to craft your own, which I will personally check and provide you with feedback on so you can be confident reaching out to retail buyers.
  • Plus, get your hands on my bank of canned email templates that will save you hours.
  • Copy my sales funnel and learn how to tweak it to work for you, so you don’t fall back into the habit of ignoring/moving your sales to the bottom of the to-do list again.
  • Learn how to nurture those relationships and turn one-time stockists into loyal fans of your brand that spend thousands every year.
  • Selling 101 - This is not an academic program filled with jargon and information you can’t apply to your business, but we will cover some very light basic selling theory and psychology. 
  • Adapt my plug and play elevator pitch and make it your own. You will use it for years to come, and it will make you feel confident selling in-person and at those unexpected moments in life, too (plus, we will practice this in one of our group coaching calls, so it feels like second nature rather than a mountain to climb).
  • The most common sales objections (& How to overcome them) - learn when to keep trying, what to say, and when to move on.
  • Masterclass on selling on wholesale marketplaces and my top tips to decide which are right for you.

Be your own sales director

Knowing your numbers and where you are going is essential to growing your sales, and it’s a step that is often missed as it can feel like guesswork. Going forward, you will have an active role in driving your sales, assisted by the proof you already have in your business.

  • The secret to growing your sales is setting goals and reviewing your numbers. Regularly checking your numbers will make you feel in control of your sales growth. I see it repeatedly with my 1:1 clients, and now you can start tracking your sales the same way.

Set realistic and smart goals with the provided templates and prompts, and find joy in reaching your goals and reviewing your sales without feeling overwhelmed.


Group coaching and support

Accountability is what set’s this course apart from the rest. I’m committed to making this a program you complete, so you can continue to grow your sales way beyond the program.

This is a results driven program so when you enrol, you are committing to:

  • Showing up every week for ten weeks. This means completing the online modules and showing up for the daytime or evening group coaching call (10am or 8pm). 
  • Catching up within the week if you miss a group coaching call (for added accountability, recordings will only be available for a few days). 
  • Weekly reporting on your sales and efforts, this will change how you feel about your sales, so don’t miss out on this important step.
  • Weekly co-working sessions if you find it difficult to get going and do the work.

Our calls are in week 1 and weeks 5-10. Each of the seven Zoom calls will last 45-60 minutes. In each call, there will be breakout rooms and some activities, but the priority is to keep you accountable and moving forward without fear and stress so you can smash all your sales targets.

When you are ready to take control of your sales and grow your business …

Click on the enrolment button with the payment plan that suits your budget and check out to sign-up.

You will receive a confirmation email almost immediately with your login details. Save this email and keep it safe.

Within days you will be sent the link to join our private Facebook community, and in there, you will find your class schedule. Select if you would like to attend the daytime or evening call, and make sure you block out time for the group calls in your calendar.

The online modules will be available on the official start date.

You can follow the class schedule or choose to get on with the online learning at a quicker pace if you prefer.

Our first group coaching call will be in week one, and I can’t wait to kick things off and get to know each other.

Throughout the program, both your fellow students and I will be available in our private community to answer any questions that come up and help you take action to grow your sales.

Continue to show up, and in ten weeks, you will leave the program feeling inspired and confident about your new wholesale sales strategy.

Straight away after leaving the program, you are ready to continue to smash your sales targets, and with your new sales mindset and know-how, you will feel confident and inspired.

You will know what to do, how to do it and when to do it to consistently bring in new wholesale stockists and repeat orders from existing ones.

Regularly reviewing your numbers and sales will help you grow your business further and set new targets that you previously would not have dared to say out loud!

Plus, you will have a whole team of fellow business founders rooting for you.

Pay in full, and you can get your hands on some great bonuses worth up to £426

+ Extra attention … The first 3 business founders to sign up will be invited to a 1:1 mini-mentoring session (20 minutes) - this can be booked anytime in the next 3 months. (value £80)

Bonus learning - The first 10 to sign up will receive access to “The complete guide to wholesale” bundle. This is a beginners course and perfect if you feel you have gaps in your knowledge of how to price your products, how to create your sales materials and much more.  (value £148)

Succeed at your first trade show workshop - early access to a pre-recorded workshop that I will be launching later this year. 90-minutes covering: which trade show is the right fit for your business, what to do before a show, during a show and after the show to make it a success. (value £99)

Instant access to “Upscale your wholesale” - a pre-recorded workshop about selling to large retailers. (value £99)

Pay over 3 months, and you will get 2 fabulous bonuses worth an additional £198)

+ Instant access to “Upscale your wholesale” - a pre-recorded workshop about selling to large retailers. (value £99)

+ Succeed at your first trade show workshop - early access to a pre-recorded workshop that I will be launching later this year. 90-minutes covering: which trade show is the right fit for your business, what to do before a show, during a show and after the show to make it a success. (value £99)

So, what’s the cost of all this


You could continue to wait for the sales to start rolling in, keep making lists of potential stockists, update all your online listings for wholesale marketplaces and hope that the right buyer will find you, and rely on Instagram to drive sales for you.

Or you could get over your fear of selling once and for all.

You could take control and make moves towards consistent sales that means that you can pay yourself a regular salary and have money left over to reinvest in the business.

Swipe my proven step-by-step process that my clients and students use every day to grow their sales.

Let’s get you out from under your comfortable invisibility cloak and onto the shop shelves.

Sounds great

The next group start on the 26th of January


Choose the plan that is best for you

One payment of £480 - best value

Three payments of £160 - collect your complimentary bonuses

Six payments of £89 - most accessible

Mell now has over 50 stockists.

"When I first started working with Therese last year in 2021, I was so new to the wholesale industry; I already had a few small stockists but didn't really have anything in place to help it grow or develop, and found it such a daunting task to approach new potential shops with my products. Since finding the Let's Talk Sale's (previous name of this program) course, it has truly allowed me to build up so much more confidence in myself and my products within the trade industry, offered valuable insight, provided me with some incredible tools and systems that I now use every day to help grow my wholesale revenue stream, which is now my most profitable outlet. I am so proud to say that I am now stocked in over 50 independent retailers across the UK, Europe and USA, and I truly believe that it is because of Therese's wealth of knowledge, encouragement and insight into the industry that has helped me to put things in place to get there. If you are a creative business and struggle with getting those systems and infrastructure together, this course will help you no end! Also, as the course has lifetime access, it is like a really great accountability partner that spurs you on again every 6 months when you are ready to level it up a notch or need some gentle reminders to get back on track, and each time I have joined in with the next round, I always gain so much more understanding and deepening of my knowledge of the industry, which is so helpful when you are trying to grow and scale your business! There is always so much more to learn, and this is such a genuinely great space to do it in, learning together from other businesses in the group along the way. For anyone looking to up their wholesale game or are interested in adding another revenue stream to their product based business, I would 100% recommend Therese as a mentor, as she provides such a safe, encouraging and uplifting environment to learn in. I can honestly say it has totally changed the way I run my business and I am so grateful to see the growth and potential that it has now, knowing I have the skills and confidence to pursue new opportunities. Thank you!"

- Mell - The Sunshine Bindery

A complete solution, learn how to get a new stockist and how to keep your existing ones coming back for more.

"I really can't recommend, "Let's talk sales" (previous name of this program) enough, in just 4 short weeks, I'm back talking to some of my old stockists, I'm talking to some new stockists, I'm sending out emails every single week, and my confidence with my products and my sales is all the way up here. I can not recommend Therese enough, she's been so supportive, really given some excellent 1:1 feedback and I had a really great time."

- Maddie - Also the bison


It's for you if you feel disorganised with your sales.

"I took the Let's Talk Sales (previous name of this program) course with Therese and it has exceeded my expectations. Before taking the course I rarely reached out to retailers and was so disorganised when it came to tracking sales. The course helped me to get systems in place to keep track of my sales, to regularly reach out to new retailers as well as keeping in touch with current ones. There is SO much value in this course, on a practical level as well as mindset."

- Katie - May Bear Designs


It's more than a buy it and forget it course - I will keep you accountable!

"I took the Let's talk sales (previous name of this program) course with Therese this September and I couldn't recommend it enough. The weekly calls were something I really looked forward to. Therese gave amazing feedback each week on our homework and it just really helped propel me forward and get a better idea of what I wanted to achieve from wholesale, how to approach wholesalers and get a better handle on my sales and goals and how to track it.

There was so much that I got out of this course that I really needed and didn't even know I needed so I really recommend it, just go for it!"

- Emma - Emma Bradstreet Paper and Press


Call me the magical wholesale unicorn 😜

"If you've been considering wholesale for your small business I highly recommend you contact Therese.

Having done the course I'm incredibly happy that I did because she went through everything we needed in order to fully understand where it's beneficial to do wholesale, and how to do it right and stop hesitating and wondering how to do this and that.

Therese is like this magic unicorn where you get the right honest advice on hand. And if you ask her a question and it's not the standard and you think you should be doing this or that, she's going to actually look at the situation objectively and also your circumstances and she's going to give you advice that is exactly tailored to your needs. I really appreciate that. I think it's incredibly worthwhile to have someone like that in your corner. I highly recommend Therese, you won't regret it."

- Mathilde - Mythyn

Are you always short of time so sales keep slipping down that to-do list?

"I just completed the Small Business Collaborative wholesale course and I just wanted to say, Therese's energy and positivity really come across in the training which encourages you and fills you with positivity towards your wholesale journey.

She also provided me with techniques to manage my time, how I can go forward and contact new stockists and it's a complete mindset.

I know that before I wasn't clear on what tasks I needed to do and now I'm very clear on what actions I need to do and how to manage those going forward and what information stockists require from me as a business. So really really informative. So pleased I've done the course."

- Becky - Austin and Monkey

Happiness guarantee

If you’re not happy, I’m not either!

I put a lot of effort and time into making this program one that you will complete and that will help you grow your sales. If you completed all the modules, showed up to all the calls and can show me that you implemented all the advice and you’re not happy with the result after 6-months following the end of the program, let me know and we will jump on a quick call to come up with an action plan, if we can’t come up with a solution I will buy the program back. 

Please note that this is not a “get rich quick” program, and you need to have commercial and sellable products to see results. As such, the buyback guarantee will be at my discretion and it will be subject to you putting in the effort and completing all the steps, including the individual action plan.

Click here for the full refund policy.

And just who am I?

I’m Therese, and I teach business founders just like you how to feel more confident when selling your products so you can make more sales and more money.

As a business mentor and consultant, I traded selling mass-produced gifts to retailers such as Asos, Liberty, Selfridges and Fenwick to helping creative and purpose-driven brands such as Our Lovely Goods, Studio Wald, Made by Shannon, Claude & Co, Phoebe Grace, Whole Punching, Also the Bison, Hello Day Planner, and many others to implement a wholesale strategy and grow their businesses

I can only work with so many 1:1 clients every year, so to help even more business founders like you to build a business that supports the life you want to live, I created - Sales Growth Lab. 

Are you ready?

How to know if you’re a perfect fit for Sales Growth Lab?

  • You’re able to set aside 2-hours per week for the 10 weeks of the program. This is not for you if you’re looking for a self-paced ad-hoc solution. We show up and work on your business in this program and create the sales that you need!
  • You don’t mind me getting into your business and keeping you accountable and maybe even giving you a little push when you need it, I may be firm but I promise to always be kind! 
  • You have a product to sell, a catalogue or line sheet, your wholesale pricing worked out, and you may already have a few stockists. The first three are essential, but it is not required to have any stockists yet.
  • You are comfortable working with others in small groups to support the other students and openly share how you feel about selling so we can reframe those feelings that are holding you back once and for all.
  • You're happy to share your weekly sales figures with me. This will not be shared with the group but is a way to change how you feel about growing your business. 

Here’s what others have asked before working with me!

At this point, it comes down to this:

What is it worth to you to feel confident in selling your products to retail buyers?

Join Sales Growth Lab, and let me help you:

  • Develop and implement a proven sales strategy in 10-weeks so you can focus the little time you have spare on selling instead of downloading all the freebies, signing up to all the webinars and saving all the Instagram posts. I know that’s much more comfortable, but how will it transform your sales?
  • Learn how to sell confidently and with ease without compromising your ethics and lovely personality.
  • Take charge of your sales so you can stop feeling guilty and overwhelmed and start paying yourself that regular salary you so want.

Save yourself time and frustration of having to figure it all out alone.

Have you danced over that “buy” button several times by now?


Maybe you even have the check-out page open in a different tab?


What if I shared that it takes on average 3.2 wholesale orders to make your investment back? Does this sound like a reasonable investment? 


Still, have a question, drop me a DM or an email at [email protected] and tell me more about how you are feeling, where you’re at with your wholesale and where you want to go? I take your investment very seriously and for this program ...

...I’m looking for 40 business founders who are ready to make a change ... let’s figure out together if it’s right for you.

Join the waitlist

Want to be the first to find out when I run this program next. Join the waitlist below.